September 14, 2005
How to use smart talk (jury studies)
In a prior post, I discussed the fact that people are percieved to be smarter if they critique rather than propose. Now MarketingEye informs us that jury studies show that people are also more persuaded by technical jargon than by plain speaking or tone. This further explains the expansive use of jargon in the more worthless (and leftist) parts of academia.
So if you see someone being vocally critical, asking hard questions, using a lot of jargon, and perhaps throwing temper tantrums, reciprocate. Otherwise, being constructive, plainspoken, and calm/excited is probably much more productive.
Posted by Alex at 05:19 PM | Comments (1) | TrackBack (1)
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Comments
of course, if you're attempting to convey total nonsense, neither a measured tone nor a tantrum will do the trick.
Posted by: josh at September 20, 2005 12:47 PM
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